Bobst showcases at Labelexpo Mexico

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Bobst promotes its wide range of label printing equipment, which includes highly automated and modular digital and flexo presses. The team onsite includes recently appointed Carlos Rodríguez, new sales director for the Narrow Mid-Web Printing & Converting team, and Josep Roca, Americas technology sales manager. 

‘The label and packaging market in Mexico, and indeed throughout Latin America, is growing strongly, which is why Bobst is reinforcing the sales team here with the appointment of Carlos Rodríguez as our ambassador for labels,’ said Nigel Tracey, technical sales director, Narrow Mid-Web Printing & Converting at Bobst. 

‘We are now less than two months away from Labelexpo Mexico and I look forward to welcoming converters to discuss how the various platforms in the Bobst Label Solutions portfolio and dedicated services can help optimize their production floor and future-proof their business,’ said Rodríguez. ‘Interested parties can now send us their artworks until March 31, so we can print their real jobs with Bobst Digital Inkjet Technology and present them with the results at the show.’

Bobst’s range includes flexo, UV inkjet, All-in-One and finishing technologies, including the Bobst Digital Master series (Digital Master 340 and 510), and the All-in-One All-Inline modular platforms which were launched in 2022. They provide fully digitalized and automated production lines, from printing to embellishment and cutting, and are built on a modular and upgradable architecture.